Sunday, October 12

10:00am | Registration Opens
11:00am – 3:00pm
Fast Casual Food Tour
Join fast casual restaurant executives and other summit attendees as they tour and eat out at some of Denver’s local fast casual restaurants. Stops on the tour will be announced at a later date.

5:00 – 6:00pm | Keynote Session
The Cold, Hard, Ugly Truth About Success
Larry Winget is known as the Pitbull of Personal Development®, the Rockstar of Personal Finance and has been called the King of Common Sense. His talk pulls material from three of his bestsellers, Shut Up, Stop Whining & Get a Life, It’s Called Work for a Reason and People Are Idiots and I Can Prove It. Larry attacks traditional business wisdom and offers simple truths in his caustic, thought-provoking, and hilarious style. He offers a realistic approach that will work for anyone, at any time and in any business. The principles he discusses are the foundation for true success and can be applied to life, money, parenting, customer service, sales, leadership and more.

Larry Winget
Bestselling Author | Speaker | TV Personality
View Bio

6:00 – 7:00pm | Opening Reception
After the opening keynote, get ready to mix and mingle over cocktails and hors d’ourves.

Monday, October 13

8:00 – 9:00am | Breakout Session
State of the Industry
Industry experts weigh in on everything from menu trends to health care and how government regulations will affect your business.

8:00 – 9:00am | Breakout Session
Creating the Ultimate Customer Experience
Learn innovative ways to keep your customers engaged and coming back for more.

9:00 – 9:30am | Refreshment Break

9:30 – 10:30am | Breakout Session
How Sustainability Equals Profitability
About 63 percent of consumers say they are more likely to visit a foodservice operation they view as socially conscious, according to Technomic, and that can include a number of different elements from humane treatment of animals to conservation to local community involvement.Although most operators want to meet these initiatives to remain competitive, the biggest obstacle they face is the higher costs associated with them. Consumers, however, expect restaurants to exhibit social consciousness and sustainability points at any cost. This session hows operators how to meet customer demands without losing profits.

9:30 – 10:30am | Breakout Session
Going Beyond Digital Menu Boards
The use of digital menu boards and signs in restaurants is more prevalent than ever, but how can restaurant operators get the most out of them? This session not only looks into how to create digital messaging but also when and how to use it.

10:30 – 11:00am | Refreshment Break

11:00am – noon | Breakout Session
Make Mega Shift to Mobile CRM: Keep Customers Coming Back (with new friends)
Managing customer relations is no easy task, which is one reason so many restaurants are opting to use mobile technology to do it for them. In this session, you’ll learn how using mobile apps for consumer engagement, customer analytics, and integration with POS and social media can lead to sales increases, higher customer participation rates, 50 percent-plus repeat rates and new customer referrals.

11:00am – noon | Breakout Session
Getting Your Beverage Offerings on Trend
Innovation is key when it comes to driving profitability with beverage offerings. From coffee and tea to cocktails, juice and smoothies, learn what’s trending and how to expand and market new beverage offerings.

Noon | Lunch
12:30 – 1:30pm | Working Lunch (Keynote)
Transformation Stories: How Marriott International is Competing in the Fast Casual Space
Lon Southerland, sr. director global food and beverage for Marriott International, will describe how and why he chose to break from the standard hotel buffet options to create The Bistro, a fast casual concept inside Marriott lobbies that serve more than 50,000 guests a day, while maintaining its reputation as a sustainable brand with healthy menu items. Southerland will speak about the strategies he’s used to grow the concept to 750 units in just a few years and will share his expertise on transforming menus, launching F&B promos and creating partnerships to help grow brands.

Lon Southerland
Sr. Director Global Food and Beverage | Marriott International
View Bio

1:30 – 2:00 pm | Refreshment Break
2:00 – 3:30pm | General Session
Brain Exchange
The Brain Exchange breaks attendees into small groups to discuss some of the most pressing issues facing restaurant operators today. These informal group discussions allow attendees to learn from one another’s mistakes and successes. Topics could include: mobile marketing, social media, franchising, technology, increasing sales, hiring and training, etc. Select a roundtable and get ready to engage with your peers in a highly interactive exchange of ideas and best practices. (Topics to be announced.)
3:30 – 4:00pm | Refreshment Break
4:00 – 5:00pm | Breakout Session
How to Get Customers to Buy into Mobile Payments
Mobile payments amounted to $170 billion in 2010, and should balloon to $630 billion by the end of the year. Now is the time for restaurant operators to get a piece of the action. Learn how those who have already adopted mobile payments inspired their customers to use them and how the adoption has led customers to become brand committed.

4:00 – 5:00pm | Breakout Session
Getting Back to Your Marketing Roots
Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. This panel dissects a variety of campaigns to see why some work and why some don’t.

6:00pm | Dinner Party
After a full day of informative and inspiring sessions, you’ve probably worked up quite an appetite. Good news… Dinner’s on us! We’re treating you to great food and great conversation with other Summit participants at Coors Field, the home of the Colorado Rockies.

Tuesday, October 14

9:00am | Breakfast
9:30 – 10:30am | Keynote Session
How to Supercharge Your Brand with Integrated Marketing
We live in an era where consumers demand more. More authenticity, more transparency and more participation in “their” most loved brands. How can CEOs and brand leaders create integrated marketing programs that will fuel their employees and brand fans?
Learn more about best practices in developing and implementing innovative integrated brand marketing programs with Jeff Fromm co-author of “Marketing to Millennials.”

Jeff Fromm
EVP | Barkley
View Bio

10:30 – 11:00am | Refreshment Break
11:00am – noon | Breakout Session
Getting Business on the Side
There are plenty of ways to add to your profits outside the realm of selling off the menu. In this session, learn how to increase profitability by incorporating a variety of business models, including retail products, food trucks and catering.

11:00am – noon | Breakout Session
Can you Really Influence a Customer?
You may think you know who your customers are, but do you really? This session will show you how to use analytics to REALLY influence them to dine with you and how.

Noon | Lunch Buffet
12:30 – 2:00pm | General Session
CEO Roundtable
This grand finale session brings together four of the industry’s top CEOs, who will share how they overcame challenges to build their brands into fast casual leaders.

Attend

Group Rate and Reservations

Fast Casual Executive Summit attendees are eligible for a discounted group rate of $225 per night for Standard guest rooms at the Four Seasons. To receive this rate, reservations must be made by September 27, 2014.

Venue

Four Seasons Denver
1111 14th Street, Denver, CO‎
(303) 389-3300
Event rate: $225 per night
Promo Code: ONLIN1014

If reserving room by phone, you must inform Four Seasons that you are attending the Fast Casual Executive Summit to receive room rate. Must make reservation by 09/27/2014.

Room Reservations

REGISTRATION OPEN NOW.

This exclusive event is reserved for top-level restaurant executives.

If you provide a product or service to the financial services industry and want to attend, we have a sponsorship opportunity available for you.

  • 00 days
  • 00 hours
  • 00 minutes
  • 00 seconds
Contact Us

Got a question? Drop us a line.

DIRECTV

  • Gold Sponsor
    • National businesses rely on DIRECTV to deliver a consistent, total entertainment experience across multiple locations. No matter how complex your organization’s TV installation requirements are, DIRECTV is a smart choice. Our expertly trained sales and service teams, a dedicated customer service staff and full-scale marketing support are designed to meet all of your enterprise’s requirements. Plus, with the widest variety of HD programming available, your customers are sure to be entertained – no matter where they’re located. Let us help you create a total entertainment solution that’s custom-designed to meet your large-scale organization’s needs.
×

Scala

  • Gold Sponsor
    • Driving more than 500,000 screens worldwide, Scala is the world leader in location-based media designed to actively and intelligently influence human behavior. We love creating intelligent digital signage solutions that move products, consumers, and sales metrics. Scala solutions increase sales, improve brand loyalty, optimize customer experience, and reinforce business objectives. Scala is headquartered near Philadelphia, Pa., and has subsidiaries in The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. Find out more at scala.com.
×

SCA

  • Gold Sponsor
    • SCA and its Tork brand offers professional hygiene products and services to customers ranging from restaurants and healthcare facilities to offices, schools and industries. Products include dispensers, paper towels, toilet tissue, soap, napkins, and industrial and kitchen wipers. Through expertise in hygiene, functional design and sustainability, Tork has become a market leader. Tork is a global brand of SCA, and a committed partner to customers in over 80 countries. To keep up with the latest Tork news and innovations, please visit: www.torkusa.com or www.tork.ca
×

Philips

  • Gold Sponsor
    • Philips Commercial Signage delivers 24/7 performance along with the only standard advanced exchange warranty in the business. We focus on one thing, display; front of screen optimization as well as control and asset management. See why we are the choice of the biggest retail and Airport deployments in the US.
×

Punchh

  • Gold Sponsor
    • Punchh works for both restaurants and customers. For restaurants, Punchh provides an easy way to engage customers – we provide restaurant customers tools to spread the word of mouth, and reward them for repeat visits and referrals. Most important, restaurants can track and measure what’s working and what’s not; and run campaigns to keep customers coming back.For customers, Punchh puts the punch cards of all their favorite restaurants on phones so that they never have to carry stacks of them. And unlike other loyalty programs, Punchh provides customers rewards when they eat at their favorite restaurants and when their friends show up to eat.
×

LevelUp

  • Gold Sponsor
    • LevelUp offers the most advanced mobile payment, loyalty and consumer engagement tools on the market in a custom branded app for your business. We've distilled our experience from working with 5,000 merchants and 1MM+ users into a custom experience that can be integrated into your existing mobile application or launched as a brand new one.
×

MonkeyMedia

  • Gold Sponsor
    • MonkeyMedia Software helps restaurant operators grow sales and increase profits by educating them to become experts at feeding their customers where they live, work and play. Using the turnkey Get Catering and Grow Sales!™ System, a toolkit for catering strategy, education and software, MonkeyMedia Software works closely with each brand’s Executive Team to drive strategic alignment, provide education for team members, and deploy an enterprise software platform to service and support the off-premise business channel. This is accomplished through the MMS Catering Institute™ and MonkeyCatering™ Software platform. For more information, please visit www.monkeymediasoftware.com.
×

Rewards Network

  • Gold Sponsor
    • Rewards Network is a results-driven, measurable marketing program that helps restaurants fill more tables and build a loyal customer base. We provide access to over 3.4 million passionate diners, driving trial and repeat visits by offering rewards such as airline miles, hotel points, charitable contributions and more. We promote restaurants to diners via websites, emails, social media, and mobile apps, and provide valuable customer feedback and performance tracking to help operators improve service and increase profits. Find out how Rewards Network can help give you a competitive edge. Visit www.rewardsnetwork.com
×

Heartland Payment Systems

  • Gold Sponsor
    • Endorsed by the National Restaurant Association, Heartland brings secure payment processing, payroll, loyalty and mobile solutions to more than 275,000 business and educational locations nationwide—including 55,000 restaurants. Discover how fair and transparent pricing, our commitment to one-call customer service resolution, our leading advocacy on behalf of customers and our trusted customer relationships can define your Heartland experience.
×

Randy Gier

CEO | PIZZA INN HOLDINGS

Randy Gier serves as Chief Executive Officer of Pizza Inn Holdings, the parent company of legacy brand Pizza Inn and the revolutionary Pie Five Pizza Co., the leading concept in the rapidly developing fast casual pizza segment. Since Randy joined Pizza Inn Holdings, Inc., Pie Five has grown to thirteen corporate-owned locations throughout the Dallas-Fort Worth Metroplex and has awarded multi-unit franchise development agreements with rights to open and operate over 100 locations across the United States.
×

Larry Winget

BESTSELLING AUTHOR | SPEAKER | TV PERSONALITY

Larry Winget is a six-time New York Times/Wall Street Journal bestselling author translated into over 20 languages. His newest book, Grow a Pair: How to Stop Being a Victim and Take Back Your Life, Your Business, and Your Sanity was released on September 12, 2013 and instantly hit both the WSJ and NYT bestsellers list. A member of the International Speaker Hall Of Fame, he has starred in his own television series and appeared in national television commercials. Larry is also regular contributor on many news shows on the topics of money, personal success, parenting and business. Some of Larry’s appearances include CNBC, PBS, MSNBC, FOX News, FOX Business, The Today Show, Larry King Live, The Big idea with Donny Deutsch, Dr. Phil and A&E.
×

Jeff Fromm

EVP BARKLEY & CO-AUTHOR OF “MARKETING TO MILLENNIALS”

As a thought-leader in the Millennial trends space, Jeff works in collaboration with major brands to help them unlearn, reimagine and inspire their greatest possible future.  With more than 25 years of hands-on experience, Jeff dedicates his time to finding innovative and disruptive solutions for brands aiming to capitalize on Millennial inspired cultural shifts. In 2011, he spearheaded the development of “American Millennials: Deciphering the Enigma Generation,” then co-authored the book “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever.”
×

QwikCart

  • Gold Sponsor
    • QwikCart® Restaurant is a full featured Digital Commerce provider of To-Go and Pay-at Table solutions for national and international restaurant brands. Streamlined digital commerce sales channels, including eCommerce, Mobile Optimized Web and Native App, all fully synced to your P.O.S., provide your guests a seamless experience across all platforms. QwikCart Restaurant minimizes your administrative headache by tracking inventory, prompting reorder, and updating menus. We help restaurants facilitate consumer engagement, satisfaction and loyalty, while providing unique business intelligence, mobile brand customization, and a competitive edge. QwikCart helps restaurants do more, simply.
×

Marc Simon

PRESIDENT AND CHIEF EXECUTIVE OFFICER | RUBIO’S RESTAURANTS

Marc S. Simon has been the President and Chief Executive Officer and a member of the Board of Rubio’s Restaurants since April 2011. Mr. Simon also served as the Chief Operating Officer from September 2009 and Senior Vice President of Operations from November 2007 to September 2009. Before joining Rubio’s, Mr. Simon served as Chief Executive Officer for America’s Incredible Pizza Company in Tulsa, Oklahoma from October 2006 to August 2007. Prior to that, Mr. Simon worked for McDonald’s Corporation as Vice President for Corporate Development from 1994 to 1998. Mr. Simon led the team that brought Chipotle Mexican Grill into McDonald’s and later served as Regional Director for Chipotle from 1998 to 2006. In addition, Mr. Simon spent 17 years with Ernst & Young’s Midwest Consulting Practice where he focused on strategic issues across the restaurant, distribution, manufacturing and service industries. Mr. Simon has a Master’s Degree in Fine Arts and a Master’s Degree in Library and Informational Science from Case Western Reserve University and a Bachelor of Arts degree from Ohio University..”
×

João Barbosa

CEO | GIRAFFAS USA

João Barbosa is CEO of Giraffas USA and the person at the helm of the chain’s international expansion. João is a partner of Giraffas and has been part of the Board of Director since 2002. He most recently embarked on an exciting new challenge in his extensive business career to bring the third largest Brazilian restaurant chain to the US. Before moving to Miami in 2012, João spearheaded the development of a fund created to raise the initial investment capital for the restaurants in the state of Florida. João has a degree in Engineering, having graduated from FAAP (São Paulo, Brazil) in 1994. From 1994 to 1996, he worked for Banco Itaú, the largest private bank in Brazil, departing to start his own business. In 1997, João co-founded Fast&Food, the second largest logistics service provider in the food service industry in Brazil. Until 2011, he was Director of Operations, Finance and Human Resources at Fast&Food. He sold his share of Fast&Food and now devotes all his time, knowledge and experience on Giraffas’ international expansion..”
×

Suzy Badaracco

TOXICOLOGIST | CHEF | REGISTERED DIETITIAN

Suzy Badaracco is a toxicologist, chef, and registered dietitian. She holds a Bachelors of Science degree in Criminalistics, an Associates degree in Culinary Arts, and a Masters of Science degree in Human Nutrition. Suzy has worked as an analytical chemist, corporate chef, nutrition specialist, trainer, knowledge manager and trends forecaster for food industry clients since 1992. Suzy has been trained in military intelligence, chaos theory, and predictive analysis techniques used by both corporate and government bodies and has been practicing trends intelligence and predictive forecasting for more than 14 years. Using these techniques she has been able to successfully predict and profile food, flavor, consumer, packaging, and health trends in the United States and research, technology, and government trends internationally for all areas of the food industry..”
×

Will Hernandez

EDITOR | MOBILEPAYMENTSTODAY.COM

Will Hernandez has 14 years of experience ranging from newspapers to wire services and trade publications. Before becoming Editor of Mobile Payments Today, he spent two years as the content manager for PaymentsJournal.com, a leading payments industry news aggregator and information hub published by Mercator Advisory Group. He spent four years covering the payments industry as an associate editor for multiple publications in SourceMedia’s Payments Group based in Chicago including ATM&Debit News, CardLine, PaymentsSource.com, ISO&Agent Weekly and American Banker. Will helped launched SourceMedia’s bi-weekly newsletter, Mobile Banker, and built and cultivated the Payments Group’s first Twitter presence. Will holds a B.A. in Journalism from St. John’s University (NY).
×

Lon Southerland

Sr. Director Global Food and Beverage |
Marriott International

Lon Southerland, a prominent food and beverage industry executive known for taking Marriott’s The Bistro – Eat.Drink.Connect® concept from inception to the most rapidly growing fast-casual restaurant in the U.S. (overseeing 750 restaurants, opening one a business day and 2500+ coffee venues), holds a career-long record of key contributions that include four Inc. 500 awards as COO, development of Starbucks #1 F&B program, creation of 7-Eleven’s $120M fresh food concept, and recognition from The Wall Street Journal, USA Today, and other media as an industry subject matter expert.
×

Tom Nix

CEO |Scala

As CEO of Scala, Tom Nix focuses on Scala’s evolution and expansion in digital communications and customer engagement. He is passionate about digital signage as part of a company’s omni-channel strategy. He loves highly immersive, intelligent, personalized experiences that drive high returns for Scala’s many customers across the globe. He believes that leveraging Scala’s Advanced Analytics to predict patterns and improve conversions is a major value add for our customers and is always looking forward to Scala’s next big idea to advance the industry forward. Nix attended the Executive Program for Growing Companies (EPGC) at Stanford University’s Graduate School of Business in Palo Alto, California.
×

The Middleby Corporation

  • Platinum Sponsor
    • Of all things a company can supply none is more important than trust. This is evident at the Middleby Corporation by our strong relationship with customers, suppliers, shareholders, and employees. Trust is why we’re the world leader in commercial cooking equipment. We perpetually “disrupt” our industry with advanced cooking innovations that bring speed, energy saving and green benefits to commercial kitchens. Our products are in one of every three restaurants around the world. And our customers have been with us for decades. It’s all because we don’t just sell products- we provide trust. And we will always keep that prime commodity on our front burner.
×

Kara Walsh

CMO | Rewards Network

Kara Walsh is Chief Marketing Officer. She manages marketing, new product development and pricing strategy. She joined the company in November 2012. Walsh brings more than 15 years of experience in launching and growing new businesses and revenue streams through general management and marketing roles. Prior to joining Rewards Network®, Walsh was the CEO at Metromix LLC, a joint venture between Tribune and Gannett, where she built Metromix.com into a rapidly growing national network of local entertainment websites in over 50 cities, substantially scaling national and local advertising revenue. Earlier in her career, she held key general management, marketing, loyalty, and brand management roles at companies such as Tribune Interactive, Village Voice Media, TV Guide, British Sky Broadcasting, and Coca-Cola. Walsh graduated with a B.S. in Mathematical Sciences from Clemson University and received a Master’s in Business Administration from Harvard Business School.
×

Beverage Innovations

  • Gold Sponsor
    • We deliver beverage solutions. Our team of experienced experts is committed to developing and advancing the industry based on our dynamic resource pool and passion for challenging the global market. We strive to provide value and increased profits to our customers worldwide. Innovation and development of beverage programs across a broad spectrum of categories and markets positions us as a leading resource to the beverage industry internationally.
×

Chad Bailey

CMO | Robeks

Robeks is the premier, industry-leading fresh juice and smoothie chain in the world, with more than 200 locations open or in development worldwide. With a commitment to taste, nutrition, and innovation, “Healthy has never tasted this good.™” Chad as Chief Marketing Officer has helped revolutionize the Robeks brand over the past two years with 28 consecutive months of same store sales growth, a brand-first new menu, a unique approach to social and digital media, aggressive industry-leading product development, and a next generation store design. Chad’s background includes over 10 years of marketing leadership in the food and beverage category, both on the client and agency side.
×

Andy Wiederhorn

CEO | Fatburger

Andy Wiederhorn is the CEO of Fatburger. Prior to his involvement with the burger brand, Wiederhorn served as founder and CEO of a financial services company. From there, he founded Fog Cutter Capital Group which invested in the then struggling burger concept, Fatburger in 2003. Wiederhorn became CEO in 2006 and after battling the difficult economy pulled the company out of Chapter 11 bankruptcy in 2011 and began the company’s drastic turn around. Under Wiederhorn’s leadership, the burger chain is rapidly expanding across the world, with 150 locations open to date and more than 300 under development in 27 countries.
×

SpenDifference

  • Platinum Sponsor
    • SpenDifference is a full-service, customized supply chain management partner that provides the infrastructure, scale and buying power of a co-op. Through us our customers gain access to the leverage of more than $7.8 billion in annual purchasing as well as programs that cover more than 60% of their foodservice budget. Our team of 25+ industry experts delivers supply chain support and services including annual food cost forecasts, negotiation and management of RFP programs, commodity intelligence and risk management and monthly invoice accuracy verification. And unlike some third-party purchasing partners, our programs are based on landed costs, so there are no hidden fees.
×

Grey Poupon

  • Platinum Sponsor
    • GREY POUPON Dijon Mustard:. For centuries, the versatility of GREY POUPON has inspired chefs and operators to create delicious menu items with exceptional flavor profiles that draw new customers and stimulate sales. GREY POUPON is the mustard and brand that patrons recognize and demand. It’s held a reputation of sophistication for more than 200 years, yet it maintains a very modern appeal. It continues to inspire culinary innovation that adds a touch of elegance to your offerings.
×