Breakout Session / Monday / October 14, 2024 / 11:30 AM
Beyond Burgers & Fries: Diversifying Your Menu for Competitive Advantage
The restaurant industry is constantly evolving, and consumers are demanding more than standard fast food, which means diversifying your menu is no longer an option, it's a necessity. This session will help attendees identify emerging trends and analyze their audience by learning how to segment customer base and tailor menu offerings.
It will also explore strategies to develop exciting menu items without sacrificing margins and how operators are using technology to streamline menu development, optimize costs, and personalize dining experiences.
PANELIST
Geoff Alexander | President & CEO | Wow Bao
Geoff Alexander joined Chicago-based Lettuce Entertain You Enterprises (LEYE) in 1993 and following his work on multiple concepts within LEYE’s portfolio, he took over LEYE’s Asian concept, Wow Bao in 2009. A pioneer in both technology and social media, Geoff redefined the fast casual space by implementing mobile ordering, self-ordering kiosks, bicycle delivery and nationwide shipping. Geoff has overseen Wow Bao’s inclusion into airports, major sports stadiums, university campuses, music venues, grocers around the country sell Wow Bao’s frozen retail line. Shortly after being named to both Nation’s Restaurant News’ Power List and Most Influential Restaurant CEOs in the country, Geoff changed the game in the restaurant industry once again by creating Wow Bao Now; launching more than 500 Wow Bao Dark / Virtual Kitchens in more than 400 cities in less than 18 months.
