Bestselling Author | Speaker | TV Personality
Former Sr. Director Global Food and Beverage | Marriott International
EVP Barkley & Co-author of “Marketing to Millennials”
Jeff is the co-author of “Marketing to Millennials; Reach The Largest & Most Influential Generation of Consumers Ever” (2013) and his new book “Marketing to Millennials as New Parents” is forthcoming (Q1 2015). Jeff has 25+ years of hands-on experience with brands, including SONIC, Hallmark, Build-A-Bear Workshop, KC Masterpiece, Sprint, Whole Foods, Warsteiner Beer and Payless. Jeff holds a degree in economics from The Wharton School of the University of Pennsylvania and studied at The London School of Economics.
Toxicologist | Chef | Registered Dietitian
CMO | Robeks
CEO | Giraffas USA
COO | Zaxby’s
Chief Brand Officer | Boston Market
Since joining Boston Market in April 2012, Sara has created a new brand centered on guest experience and has positioned Boston Market as a fast-casual industry leader. Ms. Bittorf is responsible for all aspects of marketing and has orchestrated three successful new product launches; most recently the addition of St. Louis Style ribs, which lead to an increase in sales of more than 16%. As an expert on consumer behavior, Ms. Bittorf has used her knowledge to develop campaigns and products that connect Boston Market to key audiences. After appearing as the company’s “boss” on CBS’ “Undercover Boss,” Bittorf leveraged her experience to improve restaurant quality and employee relations.
Executive VP & Global Practice Director | MWW
Founder & CEO | Sky’s Gourmet Tacos
career and launching Los Angeles based, Sky’s Gourmet Tacos restaurant. Barbara’s Mexican Fusion
genre of cuisine is billed as “Southwest meets Louisiana” and “Mexican food with a splash of Soul”.
During the worst part of the economic recession in 2010, Barbara and her team, decided to launch a
Gourmet Food Truck over a new brick‐and‐mortar location. The risky move proved fruitful, drawing
immediate national attention, and catching the eye of Food Network in 2011. The result was
participation in the network’s prime time TV series, “The Great Food Truck Race”. The Truck has since
emerged to the elite ranks of the nation’s Gourmet Food Trucks. Barbara is a member of the National
Association of Women Business Owners (NAWBO).
CEO & Founder | Jersey Mike’s Subs
Professor & Director | Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship | Cornell University
CEO & Founder | MenuTrinfo
Known as the nutrition guru, Ms. Craig works with clients as diverse as Johns Hopkins University School of Public Health in Baltimore and the Pima County Health Department Services in Tucson, Ariz. In 2013, MenuTrinfo added Amtrak to its growing roster of clients and became a national nutritional partner for the National Restaurant Association and FARE (Food Allergy Research and Education).
CEO | Smashburger
CEO & Founder | MonkeyMedia Software
EVP & Chief Concept Officer | Panera Bread
Director of Restaurant Solutions | The Wendy’s Company
President | ADM Marketing
Executive Director | Digital Screenmedia Association
Chief Executive Officer | Firehouse Subs
Senior Analyst | Euromonitor International
Chief Executive Officer | Pizza Inn Holdings
President, Hospitality Group | Heartland Payment Systems
Michael J. Hagan
Chief Operating Officer | LevelUp
Director of Brand Development | Orange Leaf Frozen Yogurt
Customer Brand & Sustainability Manager | SCA Americas
VP of Marketing | la Madeleine Country French Café
CEO | Menchie’s Frozen Yogurt
Corporate Chef Global Accounts | Manitowoc Foodservice
In his current role with Manitowoc Foodservice, Joe is constantly on the move as the Corporate Chef Global Accounts, assisting one of the leading global QSR brands. Responsibilities include product development in conjunction with food manufacturer partners, and determining new uses for current Manitowoc Foodservice equipment. He is integral in the development of new equipment opportunities to create ongoing partnership opportunities between Manitowoc Foodservice and the restaurants.
General Manager & Vice President, Americas | Scala
Vice President of Marketing | Zoës Kitchen
Shannon “Peacasso” Seip
Co-founder | Bean Sprouts Café & Cooking School
Shannon and her business partner, Kelly “Pea Brain” Parthen, have shared their innovative approach at the White House for the Let’s Move! Program and with media outlets such as Good Morning America, Martha Stewart Living Radio, and Nickelodeon. Shannon and Kelly Parthen have been named among Fast Casual’s “Top 100 Movers & Shakers” three times.
President and Chief Executive Officer | Rubio’s Restaurants
VP, Product Marketing & Solutions | NEC Display Solutions
Richard has spent 13 years within the NEC sales organization focusing on display solutions, display technologies and projectors. During that time he has helped numerous client relationships flourish and spearheaded campaigns which have elevated NEC’s brand and products throughout the marketplace. Richard has been honored to receive over one dozen internal awards from NEC for his exceptional efforts and tireless work ethic.
Millennial Marketing Consultant | FutureCast
SVP, Marketing | Rewards Network
CEO | Fatburger